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What are the odds of someone doing extraordinary things if that person lost their sight, hearing and speech at nineteen months of age? Helen Keller overcame enormous disadvantages to influence the world. Although her teacher and mentor, Anne Sullivan, achieved great results with her, ultimately, Keller’s success was up to Keller.
Helen Ramsey
CEO @ Google
What we are all about?
Marketers/advertisers usually focus their efforts on the people responsible for making the purchase. In many cases, this is an effective approach but in other cases it can make for a totally useless marketing campaign.